About Us

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About Us

Founded by Joe and Mary Monaghan in 1981 , the company name was inspired by Hans Christian Andersen’s fairy tales. The Little Match Girl was first published in 1845, the literal translation of the Danish “Den Lille Pige med Svovlstikkerne” means “The little girl with the matchsticks”.

Initially running a Newsagents in Augier Street, Dublin ,Mary and Joe soon recognised the opportunity to wholesale greeting cards nationally. Mary and Joe’s eye for design and keen business sense was inherited by her 3 sons. Derek now runs the business with Barry and Paul as non Executive Directors. Derek has continued to grow the business , developing a team of skilled merchandisers, backed by a team of warehouse and admin professionals, operating from our 30,000 sq ft base in Rosemount Business Park in Blanchardstown, Dublin.

Derek also added the Dearbhla Designs brand which can be found in local newsagents and grocery stores as well as in our larger store chain customers like Eurogiant, Dunnes Stores and Lidl.

Wide Range of Cards